The Dangers of the False Upgrade Offer will attempt to burst a hole in the marketing strategy of one amalgam separator manufacturer by helping determine if the implied “upgrade” is true or if there are underlying reasons for the deceit.
An upgrade is an action of improving or increasing the standard or quality of a service or product. It is a word that is commonly used in advertising, but often gets used incorrectly or too loosely. It has been brought to M.A.R.S’ attention that the term upgrade is being misused to fool Dental Professionals into making a lateral move and change their amalgam separator for an invalidated reason.
Today’s blog will give you a brief history of amalgam separators and why one manufacturer has been masking their plans behind the vail of an “upgrade.”
History of the Old Amalgam Separator
Some of you may already have an amalgam separator for years, most likely a high maintenance filter type of system. In the past, there were not too many options in the United States, especially through dental dealers. Most service and supply companies did not care to carry too many brands of amalgam separators, because there weren’t too many regions of the United States that required them. There is one particular brand that got a large share of the market, simply because they were there first, starting sometime in the early 1990s.
Other than some small cosmetic changes and a restructuring of the upper chamber to fix some of the failure points, the general function of that system has not been changed. Even now, with a new “upgraded” version, the systems function remains the same, the only difference is a slight difference in appearance and how the filter is attached.
Why the False Upgrade Offer
The looming EPA Regulation has many companies thinking about amalgam separator compliance. Some manufacturers saw a way to piggyback on the existing infrastructure of the old amalgam separator system. Since these filter based amalgam separators run on the Gillette Principal (razor blade principal), the money to be made isn’t in creating a new system; the money is to be made in creating “aftermarket parts” or filters that fit on the existing systems.
These “industry standard filters” fit on existing filter type amalgam separators, making them interchangeable. Though some of the aftermarket filters fail, cause toxic spills or leave offices non-compliant, it gives dental professionals choices for the system they already have.
Follow our next blog to learn the manufacturer’s solution to compete against the new aftermarket filters.