M.A.R.S Technical Specialist Jason Buyukozer shares his experience with how Dental Practices save money and become successful.
My entire life I have been surrounded by business professionals. My father has been an unsuccessful and successful entrepreneur for his entire working career. Throughout his highs and lows, he has learned many important life and business lessons that he has passed on to me, to ensure my success surpasses his own. Being a successful business person, my father surrounds himself with other successful individuals; people whom I have enjoyed interacting with and learning from their business acumen. In 2012, I decided to leave the family business and expand my knowledge by learning from another brilliant entrepreneur, Mr. Michael Darcy, President of M.A.R.S Bio-Med.
My Introduction to Dental Practices
When I was first introduced into the Dental Industry, I was shocked to learn how much overhead there is when running an average Dental Practice. I could not understand how a business could run profitably when having such a large overhead. To get me to understand the Dental Industry, Mr. Darcy shared an anecdote about a Dentist he once knew.
This Dentist had no office manager, all business transactions (purchasing and all small to large decisions) were made through him. One day his receptionist presented a list of suggestions that could make the Dental Practice run more efficiently and make the Practice more profitable. This Dentist decided to ignore his staff’s suggestions and hire a consulting professional to determine where the office could become more efficient. After a thorough examination and a $15,000 bill, the consulting professional came up with a list of suggestions, identical to the one provided by the Dentist’s receptionist. What I took away from this story is Dentists are overwhelmed with an unbelievable amount of responsibility.
Being overwhelmed, sometimes the Dentists put their trust in others, such as Technicians or Sales Representatives, who may not necessarily have their best interest in mind. Due to the Dentist’s restricted time frame, they don’t have time to check prices or shop around for better products and prices not offered by their current supplier.
The Importance of Good Business
If Dental Schools offered a half semester of business, Dentists will learn to ask themselves “where is the return?” Which means if I choose to exert effort and time into this particular task, is there a significant return? If there is not a significant return, the task would best be trusted to a reliable employee, leaving the important tasks, such as the patients, to the Dentist. I have found, Dental Practices who hire a well-paid Office Manager, tend to be significantly more successful. This is because it removes the small day to day tasks away from the Dentists, freeing them from unnecessary stress and allowing them to focus on their patients.
The Secret to Saving Your Dental Practice Money
In 2013, I was the Technical Specialist at M.A.R.S Bio-Med, doing local installations of the LibertyBOSS. A part of my role as the Technical Specialist is to canvas Dental Practices after my installs to inform them on the potential of significant savings with the M.A.R.S LibertyBOSS. As you can imagine, this was not an easy task. In my attempts to inform Dental Practices on potential savings, I had found it difficult trying to get some acknowledgment of my presences, let alone a conversation that consisted of more than “we have an amalgam separator, thank you”. M.A.R.S has found, our best customers are the ones who are well informed. Those offices who take the time to do their research and make informed decisions are usually the ones who choose to be a part of the M.A.R.S Family.
A perfect example of a Dental Practice who has benefited from having a well-paid and dedicated Office Manager is an M.A.R.S customer in Ontario, Canada. When I first visited this office, the Dentist actually greeted me, offered me coffee and apologized for the wait. He then advised me his office manager will be with me shortly, knowing fully that I was a solicitor. Long story short, four years after I met with this office, their office manager and I were having a conversation on how my five-minute meeting with her had saved this Dentist more than $8,000 over the past 4 years.
The point of this blog is to hopefully help Dental Practices realize it is a good idea to be open to all new information presented to you. It is important to have someone on your payroll who will consider all venues for products and services and to make an informed decision that is best for your Dental Practice.