The True Meaning Behind Other Amalgam Separators Manufacturers’ Marketing

Hello, it’s Jason from M.A.R.S again. Today I’m talking about marketing from other Amalgam Separators manufacturers. We would like to bring to your attention the true meaning behind each of the marketing methods.

 

 

Misleading Service Schedules

One of the most common marketing tools I’ve seen service companies or certain manufacturers use is try to base a service life of an Amalgam Separator based on the number of practitioners. Every Amalgam Separator is a refined solid collector, which means it’s going to capture anything that’s heavier than water. What actually fills Amalgam Separators more than anything is prophy paste from your hygienists. This is why a three or four chair practice with one doctor and two hygienists may be changing a filter based Amalgam Separator every six months. If you only change it once a year that based on your service technician or your sales reps recommendation you’re not changing as often as it should be. This is purely because you were told that’s how often needs to be changed but you have to understand the more prophy you do the faster your any amalgam separator is going to fill.

 

Don’t be Deceived by “FREE”

The next marketing I found is many of the filter based Amalgam Separators are giving away their systems for free. You get a full free Amalgam Separator saving yourself anywhere between $700 to $1,200 on the system. The issues are, every filter based amount of separator runs on the Gillette Principal, “I’ll give you a free handle if you buy my blade,” (which is a filter). This is where they truly make their money. So you may be thinking you’re saving money by getting a “FREE” Amalgam Separator, in actuality, it’s actually costing you more than you should be spending on an Amalgam Separator.

When you are comparing Amalgam Separators, before you make your purchase, look at the total cost. I don’t even consider the cost of purchasing or installing the amalgam separator when I’m quoting somebody. The main reason for this is because that the system is not what’s going to cost you money. Even if you bought a brand new system, you had it installed you and had it for one year. During that one year, you spent $800 on just filters, changing them every six months. If you install something like the LibertyBOSS, divided over a 3-year service life, you’re saving about half the price. This is just purely on the cost of filters alone. For those filter based amalgam separators, you are throwing good money after bad just because you already made the investment of buying the system or it was given to you after you’re spending money anyway. Within a year or two you’ll be spending more than what the system’s worth on just the filters and the maintenance required on those systems.

Amalgam Separators

What is “No Maintenance”

A lot of these Amalgam Separators call themselves “Low Maintenance” or “No Maintenance” systems. If you look at most of their user manuals, you will see they require you to check their upper chambers and filters for clogging and filling once a week, decent once a week or once a day and change filters every month, quarter or every year. Minimum every year.

The next marketing I found is many of the filter based Amalgam Separators are giving away their systems for free. You get a full free Amalgam Separator saving yourself anywhere between $700 to $1,200 on the system. The issues are, every filter based amount of separator runs on the Gillette Principal, “I’ll give you a free handle if you buy my blade,” (which is a filter). This is where they truly make their money. So you may be thinking you’re saving money by getting a “FREE” Amalgam Separator, in actuality, it’s actually costing you more than you should be spending on an Amalgam Separator.

 

When Comparing Amalgam Separators

When you are comparing Amalgam Separators, before you make your purchase, look at the total cost. I don’t even consider the cost of purchasing or installing the amalgam separator when I’m quoting somebody. The main reason for this is because that the system is not what’s going to cost you money. Even if you bought a brand new system, you had it installed you and had it for one year. During that one year, you spent $800 on just filters, changing them every six months. If you install something like the LibertyBOSS, divided over a 3-year service life, you’re saving about half the price. This is just purely on the cost of filters alone. For those filter based amalgam separators, you are throwing good money after bad just because you already made the investment of buying the system or it was given to you after you’re spending money anyway. Within a year or two you’ll be spending more than what the system’s worth on just the filters and the maintenance required on those systems.

What is “No Maintenance” A lot of these Amalgam Separators call themselves “Low Maintenance” or “No Maintenance” systems. If you look at most of their user manuals, you will see they require you to check their upper chambers and filters for clogging and filling once a week, decent once a week or once a day and change filters every month, quarter or every year. Minimum every year.

The LibertyBOSS is the only option on the market currently that can last up to three years with literally no maintenance, you set and you forget.

MARS Amalgam Separators

When Looking at Amalgam Separator Marketing

These are the factors to take into consideration when purchasing an Amalgam Separator. – How much prophy paste you use – How often you have to change the systems, what’s the actual maintenance on the system

– Is it really a free Amalgam Separator?

– What’s the weekly maintenance

– What’s the cost on your time and your staff’s time to maintain these systems to make sure that they stay compliant

 

If you have any other questions about Amalgam Separators please do not hesitate to call M.A.R.S Bio-Med or one of our certified amalgam separator specialists found on our distributor page at marsbiomed.com or give us a call at 1-866-594-3648. Thank you have a great day.