M.A.R.S Bio-Med has noticed an upward trend for the understanding and appreciation of the need for value-added environmental products. This positive direction appears to be driven by newer generations.
Triple Bottom Line Business Philosophy
These trend starters are forcing industries to create high-quality and eco-friendly products, such as renewable energy sources and vehicles that do not rely on fossil fuels. The creators of these innovative products, like Elon Musk, focus on the triple bottom line which benefits everyone. Triple Bottom Line (TBL) is a business philosophy with three parts; social, environmental (or ecological) and financial. Some organizations have adopted the TBL ideology to evaluate their performance in a broader perspective to create higher business value.
New Generation of a Sales Representative
The Dental Industry is making the same move. As a newer generation of Dental Professionals enters the industry, they require more socially and environmentally responsible products and services. This change became more apparent to M.A.R.S during a conversation with a Sales Representative from one of our trusted Distributors. Not everyone has been made aware of this need.
This Sales Representative was taking over a well respected retiring Sales Representative’s territory. The retiree had many years of experience and hard-earned wisdom. Planning for his well-deserved retirement, this Representative passed on everything they knew about the Dental Industry. Along with all the great things they had to offer, there were some old ways of thinking stuck in every lesson. As the Sale Representative explained to M.A.R.S, the retiree’s lack of understanding of the importance of environmental protection equipment, such as an amalgam separator, left them close-minded on the subject. These closed minds resulted in the retiree and the Sales Representative selling any amalgam separator, as they were viewed as virtually all the same and didn’t warrant a second thought.
Only after the Sale Representative began to notice more of their clients finding savings over the typical filter based amalgam separators by upgrading to a M.A.R.S LibertyBOSS, did they contact us. Within the first few minutes of the training, the Sale Representative saw the value in the M.A.R.S brand and excitedly state “It’s a complete no-brainer to switch to M.A.R.S.” During the remainder of the training session, the Sale Representative continued to furiously write down notes in their notebook with the excitement to spread the word of the M.A.R.S LibertyBOSS across their entire client base.
Learn from this Sales Representative
If you too had preset notions about amalgam separators, take the lesson learned from this Sales Representative. You can benefit from expanding your knowledge of eco-friendly products. As technology improves, you will find technology like the LibertyBOSS can not only protect the environment but also be a more economical route to amalgam separator compliance.